The purpose of this contract is to create a media buy strategy, then execute the strategic buy across conventional media - television, radio, print, OTT, out-of-home to foster general awareness of the CCC and the recruitment of 18 to 25-year-old Californians along with veterans through age 29 into the California Conservation Corps.

The CCC currently has a capacity of 1634 Corpsmembers, however as of July 2022, enrollment stands at 1490. While this number is sustainable, the California Conservation Corps wants to offer its program to as many young adults as possible.

The Contractor will help The California Conservation Corps reach additional potential recruits in African American, Latino, Southeast Asian and LGBTQ+ communities as well as geographic regions possessing higher numbers of individuals who are justice involved, or foster youth, or graduating from high school without completing their A-G requirements and individuals who leave high school without earning a diploma.

Please check key dates: interviews are required